EMT Practice Test

1. Question Content...

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Question1: What is the best practice naming convention for attributes?

Question2: What three features are used to support mobile web personalization?

Question3: A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Question4: Which data feed integrates external system data into a user's profile levargaing identity attributes?

Question5: A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

Question6: How does interaction studio deliver technical value to marketers? [Check]

Question7: What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Question8: What are three features of the WebSDK when deployed on a website?

Question9: What three components can a web developer define by pageType?

Question10: Which data feed integrates purchase data into a profile in interaction studio?

Question11: How are anonymous visitors tracked?

Question12: How often does interaction studio poll the sftp for new files for ingestion?

Question13: A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Question14: What are base item types that an administrator can use in a Catalog?

Question15: Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Question16: What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

Question17: How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

Question18: Which development language is used to code the sitemap?

Question19: Which user attribute data types are supported in the identity system?

Question20: A brand wants to do an ad-hoc export of a segment. What option could they use?

Question21: In which two locations in the pageType definition can a developer pass in attributes?

Question22: What attribute and value is passed in the event API request for returning server side campaigns? [check]

Question23: Which three components of a recipe are optional when configuring a new algorithm?

Question24: What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Question25: What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Question26: Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Question27: What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Question28: What qualifies a web visitor to see any experience of a web campaign?

Question29: What three things does a developer code in web template?

Question30: Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Question31: In which two locations in the pageType definition can a developer pass in attributes?

Question32: What are the two main functions of the Event API? (select 2)

Question33: What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

Question34: What is the unified customer profile?

Question35: How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

Question36: In the user interface what is the visual representation of the data about a single visitor including preference?

Question37: When using B2B Detect, which two options are valid account origins?

Question38: What controls how content and product recommendations display in an open time email campaign?

Question39: What are the three ways segments are used in Interaction studio?

Question40: What are the components of an Marketing Cloud Personalization web campaign?

Question41: What are the three types of mobile campaigns a business user can create in IS?

Question42: How quickly does interaction studio synthesize and activate date to gauge and respond to an individualae's in-the-moment intent, across channels?

Question43: Which two successs metrics can a company achieve with IS their web channel?

Question44: When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

Question45: Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Question46: How many times can a visitor accomplish a goal in interaction studio?

Question47: Which data feed integrates external system data into a user's profile leveraging identity attributes?

Question48: A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

Question49: What are the three primary areas of data stored in IS which represent a company's key business informative?

Question50: Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Question51: What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?